Again, Geometric sans serifs marry best with these. Included in this third sub-category are Bodoni, Didot, New Century Schoolbook and Walbaum.
These pair with Geometric sans serifs such as Avant Garde, Avenir, Century Gothic, Eurostile, Futura and Univers.įinally, Modern serifs have an often very dramatic contrast between thick and thin for a more pronounced, stylised effect, as well as a larger x-height. Meanwhile, Transitional serifs have a stronger contrast between thick and thin strokes – examples include Bookman, Mrs. Generally speaking, Old Style serifs such as Bembo, Caslon and Garamond will combine well with Humanist sans serifs, such as Gill Sans and Lucida Grande. Of course, 'serif' and 'sans serif' are themselves broad classifications – each split into several sub-categories. For example, if you have a display face completely jam-packed with uniqueness and personality, you'll need something more neutral to do the hard work, and create a balance. This could be as simple as adjusting the weight, the size or the colour of the same typeface – but when the typefaces vary, careful font pairing is crucial. It's important that as a designer, you establish a clear hierarchy.
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